Founded in 2000 by fashion entrepreneurs, YMI rapidly established itself as a leading junior/young contemporary denim house. Today, YMI has evolved into a nationally recognized lifestyle brand producing the best in junior/young contemporary denim, fashion bottoms and outerwear; in addition YMI offers kids and missy denim and fashion bottoms. YMI is passionate about every product produced and consumers and retailers alike appreciate the brand because of its commitment to exceptional styling, fit, quality and innovation. Known for its high price/value relationship, YMI offers an exceptional value for its customers. With its -I Can- corporate culture, the company consistently delivers merchandise that fulfills the fundamental promise of the brand; great product at a great price. YMI appeals to girls and young women who are youthful, confident, vibrant and fashionable and express themselves through what they wear.With this in mind, the YMI design team creates products that flatter virtually everybody. They travel to the fashion capitals of the world to ensure that YMI continues to offer the finest fabrics, materials, finishes and style. Inspired by the trends seen on the fashion runways in Paris and Milan to the smallest shops in London, YMI creates some of the most unique junior/young contemporary clothing available.